Strategic communications | Stakeholder engagement | Media relations | Content and profile development
Turning complex technology into a clear story
Town Hall worked with Christchurch-based aerospace tech startup, Pyper Vision, from 2021 to 2024, providing strategic communications advice and hands-on support as the business developed its technology, engaged with industry and government stakeholders, and grew its public profile.
Working with founder and CEO Emily Blythe and her team, we helped translate a complex technical proposition into clear, accessible communications, building a consistent narrative across stakeholder engagement, media, social media and events. Our long-term partnership allowed us to adapt communications as the startup and its priorities evolved.
Pyper Vision’s goal is to enable complete resolution of fog-related disruptions.
Our Approach
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We helped Pyper Vision communicate the problem it was seeking to solve, its developing technology and the reasons its work mattered. Core messaging provided a consistent foundation across stakeholder materials, speeches, media activity and public-facing content, while allowing the story to evolve as the business developed.
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We managed incoming media enquiries and proactively identified opportunities to raise Pyper Vision’s profile beyond the aerospace sector. We prepared Emily for media engagements and supported communications around her nomination for and win of the 2023 New Zealand Innovator of the Year award, helping connect this recognition with the wider story of the company’s innovation and the team behind it.
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We managed incoming media enquiries and proactively identified opportunities to raise Pyper Vision’s profile beyond the aerospace sector. We prepared Emily for media engagements and supported communications around her nomination for and win of the 2023 New Zealand Innovator of the Year award, helping connect this recognition with the wider story of the company’s innovation and the team behind it.
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We helped Pyper Vision communicate its work at industry events, including the inaugural Canterbury aerospace summit, through event planning, supporting materials and digital content. We also developed ongoing LinkedIn content covering company news, industry developments, team profiles and key milestones, helping establish a consistent public presence.
The value of a long-term partnership
During the partnership, Pyper Vision’s LinkedIn following grew from 443 to 1,083 - an increase of approximately 144%. Content generated more than 100,000 organic impressions and close to 3,000 reactions.
Our work established a consistent communications foundation across stakeholder engagement, media, content and events, supporting Pyper Vision to explain its work to different audiences as its technology and business developed.
The partnership demonstrates Town Hall’s ability to work alongside an emerging technology startup, combining strategic advice with practical communications delivery to build understanding, credibility and profile around complex innovation.
