Strategic Communications I Community Engagement I Change Communications
Building a stronger national profile
Rubix is a New Zealand project management consultancy delivering projects across the property, infrastructure and public sectors. Following the consolidation of multiple businesses under one national brand, Rubix engaged Town Hall to develop a more cohesive communications approach and strengthen its position in the market.
We worked alongside the business to articulate a clear organisational narrative, build its profile across priority sectors and establish a more consistent approach to stakeholder engagement, thought leadership and content. The work brought together brand positioning, executive communications and practical tools to support Rubix’s business development ambitions.
Our Approach
-
We developed a unified narrative and messaging framework to communicate Rubix’s collective experience, capabilities and value to clients. This provided a consistent foundation for communications across the business and helped bring its national offering to life.
-
Town Hall developed a programme of thought leadership, executive profiling and content that showcased Rubix’s expertise and experience across its priority sectors. This included case studies, executive profiles and strategic communications materials, supported by a more consistent LinkedIn presence.
-
We developed a structured approach to stakeholder engagement, identifying priority audiences and opportunities to build relationships, increase visibility and support Rubix’s wider business objectives.
The impact
Town Hall established a strategic foundation for Rubix’s communications, supported by a practical programme of content, messaging and engagement activity.
Rubix’s LinkedIn following grew from 2,394 in April 2024 to 3,337 in December 2025 - an increase of around 39% - alongside a more consistent and purposeful approach to communicating the business’s expertise and national offering.
